Build a new revenue stream with your programs.

Every Relay coach gets a personal landing page - branded, hosted, and ready for subscribers. No shared marketplace. Just your page, your brand, and one link to share.

The best coaches sell through Relay.

Real storefronts, run by coaches on Relay. Open one to see how they price and package their programs.

0% Relay transaction fees. Always.

Set up your storefront in one afternoon.

Create or connect your Stripe account, set up your landing page, and go live.

1

Connect your Stripe.

Link your Stripe account once. Payouts go straight to your bank, on Stripe's schedule.

StripeConnected
PayoutsWeekly, to your bank
CheckoutHosted by Stripe
TaxesCollected where required

2

Create your landing page.

Cover image, logo, headline, accent color. One link that is yours to share.

Your cover image
Logo

Your brand

Tell athletes what you do

Accent color

relayathletic.com/c/your-name

3

Bundle your offer.

Pick the programs, set the price, and choose one-time or subscription, with or without a free trial.

12-week off-season

3 programs, 1 video collection

One-timeMonthly
€39per month
7-day free trial

4

Start earning.

Share the link. Athletes buy on your page and open the Relay app with your sessions already loaded.

This month

€1,248

32 subscribers

Next payout€1,248

Give your clients a branded experience.

Set up plans, write the pitch, and share one link. Athletes never see another coach next to you. Only your brand, your programs, and your plans.

  • Your logo, cover image, and accent color
  • Custom plans, descriptions, and prices
  • One link to share. Instagram, newsletter, gym wall
Branded athlete app
Relay mobile app

Generate buy-in with built-in progress reports.

Every set logged in the Relay app feeds back into estimated 1RMs, training volume, and personal records. Subscribers watch their strength curves trending up, get PR notifications, and show up to next week's session already knowing what to chase.

1,000 coaches and counting

What the world's best coaches say

Relay is built with elite S&C professionals. Unfiltered feedback from coaches who work at the highest level of the sport.

PaoloPaolo@pgp_strengthandconditioning
The AI is beyond imagination. It makes programming so much faster, and it's something no one's ever offered. Once you see the workflow, it just makes total sense.
MaddyMaddy@maddyzarchin
I am always looking for ways to optimize my athletes' experience and improve my ability to help them progress in a virtual setting. Relay has provided me with an ideal solution for effective programming and easy setup for my athletes. Relay allows me to easily track, plan, and adjust various programming throughout their seasons.
ChavdarChavdar@chavdar.nedev
Relay helps me to structure my programs in a very efficient way. I can plan and customize for my entire roster in a few clicks, saving me lots of time. Finally I can focus on what really matters!
CarlCarl@sledge.strength
Relay's back of house programming system allows me to implement my mantra of providing a world class service in every environment I am in. It cuts out the repetitive work that takes 90% of time so I can focus on the 10% of details that matter to get the extra 1% out of my athletes.
ErykEryk@eryk.bandera.trener
I love that Relay has everything I care about while programming: simplicity, monitoring, a convenient interface for me and the player, and an aesthetic design.
AnthonyAnthony@antonylappas
Relay Athletic is helping me a lot to improve and elevate my job and I am really thankful for letting me be part of their community.
LiamLiam@evans.performance
As a coach who's tried almost all platforms out there, Relay felt like I finally found the right one. Others had some good features and different reasons why I liked them but with relay I finally feel like I have everything I need to not only give the athletes the best training experience but also myself the best coaching experience. I'm responsible for well over 100 athletes so having a software that lets me be more efficient programming for them as well as monitoring all of them is a game changer. After speaking closely with the team I also know how much they care about listening to the needs of coaches and I know the platform will continue to grow and get even better than it already is.
Brijesh PatelBrijesh Patel@bpatel515
I've been personally using Relay since April and it's blown TeamBuildr out of the water.
Dario SaisanDario Saisan@saisantraining
You can basically program on Relay without leaving your keyboard. I tried it out and the efficiency is just off the charts, and the AI thing is moving into the right space.
Daniel DayDaniel Day@crftd.athlete
With Relay I can run my coaching from anywhere in the world, and my athletes still get the best experience.
HudsonHudson@hparishh
Relay has changed how I program, and has saved me hours per week working with my athletes, and my online business. Easy to use and incredibly efficient.
JakubJakub@kuba_szyszka_scc
In my work, I place particular emphasis on critical thinking about training, its impact on health, and improving effectiveness. I believe in the power of collaboration and commitment, which lead to meaningful achievements. This is why I chose Relay.
Luca DoliwaLuca Doliwa@sld49
The time I'm saving with Relay Athletics gives me the opportunity to focus more on each athlete. Relay Athletics makes 1on1 and team coaching effortless with athletes around the globe.
LoganLogan@rempelperformanceandhealth
Relay Athletic is a breath of fresh air in a stagnant S&C coaching software market. I'm excited to grow with them, and the Relay team has been awesome to work with. At T3 Fitness and Kinesiology, I work with clients ranging from older adults managing chronic conditions to athletes chasing performance. My philosophy is simple: meet people where they are, assess inefficiencies, and improve them. The goal is to help people out of pain, enhance their quality of life, and perform at their highest level. Relay saves me time, my most valuable asset as a busy business owner of 2 exercise clinics. All while keeping clients clear, engaged, and accountable every session.

Common questions

Is this a marketplace where buyers can shop other coaches?

No. Each coach gets their own dedicated page. Athletes reach you through your link and only see your brand, your programs, and your plans. There's no shared listing, no recommendation widget, no competing coaches in the sidebar. Think Shopify, not Amazon.

Who can sell on Relay?

Every Relay Plus tier, including the 1-license starter at $9.99/mo, includes unlimited marketplace selling. There's no separate plan or upgrade required.

How much does Relay take per sale?

Relay takes 0%. Stripe's payment processing fees are deducted from each sale, and the remainder is paid out to your bank account on a rolling schedule via Stripe.

Do subscribers count against my license tier?

No. Marketplace subscribers buy through your page and don't use your member licenses. You only pay for the seats your private athletes occupy.

How much can I customize the look?

Logo, cover image, accent color, headline, plans, descriptions, and pricing.

How do subscribers get their training?

After checkout, subscribers get an invite by email. They download the Relay app on iPhone or Android, enter the code, and your sessions are already loaded. Their experience is identical to your private athletes - log sets, track readiness, see progress. From your coach account in the mobile app, you can activate preview mode for any of your subscription plans in settings, so you see exactly what subscribers will see before publishing.

Where can I get paid, and in which currency?

Payouts run through your own Stripe account, so Relay can pay out anywhere Stripe operates. If Stripe does not support your country yet, marketplace selling will not work for you today, and we would rather you knew that before signing up than after. Plans can be priced in euros or US dollars.

What about refunds and taxes?

Stripe handles tax collection where required. You manage refunds from your dashboard. Subscribers can cancel anytime and keep access until the end of their billing period.

Open your page. Start selling.

Selling is included on every Relay Plus tier. 7-day free trial. No credit card required.